The Use of Virtual and Augmented Reality in E-commerce

Statistics show that the past year alone VR has received over 50 percent of venture capital deals, with AR receiving more than 20 percent. This tells you one thing – these technologies are considered to be versatile and have gained acceptance in various sectors of the economy. You also need to embrace them, as well.

The e-commerce industry is rapidly growing. With buyers looking more online to get what they want, the industry has grown in such a way that more than 50 percent of consumers opt for online purchases.

Shipping is now something that has become specialized in such a way that you can get your order within hours as compared to days as before.

Today we look at how VR is changing e-commerce, and how the future looks bright for this industry.

The Use of Virtual Showrooms

Now retailers can use VR to build virtual showrooms and stores. These will give the customer the experience of going to a physical store without doing so at all. All this happens from the comfort of the home and helps you avoid the inconvenience of going out especially when the weather is not friendly at all.

This technology is especially suitable for those customers looking for items for their home improvement projects. This allows them to picture how the final project will look without the need to do it physically.

In short, your customers are also to see a mocked up version of the final home when the various products are put in place.

The scene that the customer sees is a virtually generated version of your home depending on the needs that you have put out. The virtual experience allows the customer to be aware of how the products work when they are placed as one of the items in the home.

They can move the items from one point to another and determine the size of the items. Either way, they can make it possible for you to determine what items to recommend. You have to see this to believe it.

Customers have a Sneak Preview of What The Product Looks Like

You can give consumers the chance to see how the product will look like before they can go ahead and purchase the item. This helps implement the wish of consumers to try the product before purchasing.

Instead of just putting all efforts behind VR, people are also focusing on AR to make the experience more rewarding for customers.

AR is slightly different from VR. Using a headset, the customer has the ability to see the products overlaid in the room depending on their choice. The customer can see the products come into view depending on what they considered buying. The retailer can use the opportunity to allow the customer to see what kind of items would fit into their lives.

The level of visualization provided by AR and VR gives the users the ability to interact with the products before they make a choice. This is perfect because it makes it possible for them to choose what they need without physical contact.

Boosts Web Traffic

You will find that more customers get to visit your store after the virtual interaction. This is because you end up giving them more than other stores offer. Many customers prefer in-store experiences as compared to those that only offer product descriptions.

With the e-commerce market showing no signs that it will slow down soon, you need to make sure you are among the top stores that buyers wish to visit. You have to make the act of buying online more of an in-store experience that mimics being inside the store.

Use all Senses

Many consumers opt to use shopping at the local retailer because they get a chance to observe the commodity first hand. That can evaluate the product using all the senses, as compared to two-dimensional images and a video. Using VR is nearly the same as using all your senses to make a purchase decision.

The Bottomline

When you have a business model that allows buyers to purchase from an online store, it is good to give them an experience like no other. Take time to integrate VR and AR into your business model, so that you can make it more enjoyable for your consumers.